Activision Blizzard sent out a press release to annouonce its presence at the Licensing Expo 2018, and to reveal its new partners. Blizzard Entertainment has licensed Overwatch to Hasbro, NERF Blasters, Lego Group, and UNIQLO (apparel).
In addition, something new is that Scholastic not only does the World of Warcraft: The Traveler series, but they have landed the Overwatch license as well. That one in particular will be on fans’ radar.
AS VEGAS–(BUSINESS WIRE)–May 22, 2018– Set for ongoing growth with a slate of world-class entertainment properties, Activision Blizzard Consumer Products Group (ABCPG) arrives at Licensing Expo 2018 with an all-star roster of licensing and retail partners. Through gameplay, film and television content, esports events and consumer products, Activision and Blizzard Entertainment are creating depth, breadth and longevity of engagement around their franchises and across platforms. A year into the group’s formation, ABCPG is successfully delivering against the company’s franchises, including Blizzard’s Overwatch® and Activision’s Call of Duty®, among others.
The merchandising program for Overwatch is significantly expanding. Hasbro has been awarded the master toy license for the franchise with plans for a wide range of play experiences including a NERF product line, games and more. Additionally, LEGO® Group has plans for multiple Overwatch building sets across various price points. Further, Overwatch is just one of many Blizzard Entertainment properties featured in the recently announced exclusive apparel line from UNIQLO as part of its Spring/Summer 2018 collection that launched globally on May 18.
Esports has emerged as a significant opportunity that engages millions of players and spectators worldwide. Activision Blizzard is at the forefront of competitive gaming with the Call of Duty World League, MLG Network and the Overwatch League™, the first major global professional esports league with city-based teams. A robust apparel line is at the center of the merchandising program, designed to appeal to a massive global audience of gamers. ABCPG is currently seeking best-in-class partners across all product categories to explore burgeoning licensing and merchandising prospects targeting a new era of fans.
“Since debuting at last year’s Licensing Expo, we’ve begun to successfully realize our vision of offering more value and more opportunities for our global licensing and retail partners by leveraging the blockbuster franchises that Activision and Blizzard have created and expanded over many years of dedicated development,” said Tim Kilpin, CEO and president, Activision Blizzard Consumer Products Group. “For our hundreds of millions of players around the world, we’re working hard to build lasting global franchises that they can connect with across game platforms and through esports and vibrant transmedia story content. We are well positioned to continue playing a leading role in shaping the future of entertainment.”
Located in Booth #U202, additional highlights of Activision Blizzard’s slate coming to Licensing Expo 2018 include:
With a player base of 40 million¹, Overwatch’s wide appeal continues to drive a robust merchandising program supported by new and returning partners including: Hasbro (Master Toy); NERF (Blasters); LEGOGroup (Construction); UNIQLO (Apparel); Bioworld International (Bags, Accessories); Spirit Halloween (Costumes); Disguise (Costumes); Brown Trout (Calendars); Insight Editions (Stationery, Cookbook); Trends (Posters, Sticker Packs); Just Toys (Sticker Books); Good Smile Company (Figures); Razer (PC Peripherals); J!nx (Apparel, Accessories); Dark Horse (Artbook); Funko (Apparel, Bags, Home Accessories, Figures); and Scholastic (Books).
WORLD OF WARCRAFT
More than 100 million passionate players have enjoyed the ever-evolving online adventure of Blizzard’s seminal massively multiplayer online role-playing game World of Warcraft¹. Partners include: Brown Trout (Calendars); Del Rey (Novels); Panini International (Novels); AST (Novels); Jeu Media (Publishing); Ju Ju Be (Bags and Accessories); J!nx (Apparel, Accessories); Insight Editions (Cookbook); Funko (Figures); and Dark Horse (Publishing).
Blizzard recently launched the 12th content release for Hearthstone, its internationally acclaimed free-to-play digital card game that continues to engage and delight a massive global audience across PC and mobile platforms. Licensees include: Insight Editions (Pop-up Book); Displate (Fine Art); Panini International (Art Book); and Huginn & Muninn (Art Book).
Jinx now have the Limited-Edition Overwatch Ultimate D.Va zip-up Hoodie on sale. Students get a 15% discount via StudentBeans.
Don’t have Amazon Prime? Start a FREE 30-day trial and reap the benefits of 2-Day Shipping, Twitch Prime free game loot every month in select video games including Overwatch, Hearthstone card packs, and Heroes of the Storm loot boxes; ad-free Twitch viewing, member discount on video game pre-orders, watch TV shows and movies, and more.
Amazon Prime Day has kicked in with deals ranging Devices, Video Games and accessories, Tech and other categories. When you become a Prime member (until August 10), and link your Twitch account to your Amazon Prime account — you will get an in-game Overwatch Golden Loot Box with a guaranteed Legendary item. Then 5 standard Loot Boxes on August, and 5 standard Loot Boxes on October.
Get Overwatch licensed gaming gear, Toys and Apparel; and shop all Amazon Prime Day deals.
Blizzard Entertainment and Razer recently partnered up to license Overwatch gaming headsets.
“Razer™, a world leader in connected devices and software for gamers, and Blizzard Entertainment, developer and publisher of some of the industry’s most epic games, today announced a full suite of Chroma-enabled PC gaming peripherals based on Blizzard’s upcoming team-based shooter, Overwatch™.
Set in an all-new Blizzard game universe, Overwatch is a 6v6 first-person shooter featuring a vibrant cast of heroes, each with his or her own unique arsenal of weapons and abilities. As part of its official Overwatch gaming peripheral collection, Razer is enhancing the award-winning DeathAdder Chroma gaming mouse, BlackWidow Chroma keyboard and Goliathus Extended mouse mat with Overwatch game elements on the hardware.
Gamers playing with the Razer BlackWidow Overwatch gaming keyboard will also experience dynamic Chroma lighting effects that change based on in-game action, including displaying a hero’s signature color (also available on the Razer DeathAdder Overwatch gaming mouse) and showing indicators for the hero’s abilities, cooldowns, and Ultimate ability readiness—all displayed in real time via Razer Synapse.*”
Razer Overwatch Licensed Merchandise
Razer Overwatch ManO'War Tournament Edition Gaming Headset
Power up your audio experience in Overwatch with the Overwatch Razer ManO’War Tournament Edition analog gaming headset. Designed for comfort over hours of play, this full-sized headset includes a fully retractable mic with inline volume controls. Team chat is an integral part of Overwatch, and the Overwatch Razer ManO’War TE makes it a breeze to keep the lines of communication clear in the heat of battle.
Powered by extra-large, high-quality drivers, the Overwatch Razer ManO’War TE ensures audio cues like McCree’s Deadeye or Lucio’s Sound Barrier are heard with pinpoint precision so you can react accordingly. Critical moments like these are what make the difference between victory and defeat, so you want to make sure that you’re going into the fight with the right gear.
- Frequency response: 20 Hz – 20 kHz.
- Impedance: 32 Ω ¬ at 1 kHz.
- Drivers: 50 mm, with Neodymium magnets.
- Inner ear cup diameter: 60 mm / 2.36 in.
- Connection type: analog 3.5 mm.
- Cable length: 1.3 m / 4.27 ft plus 2m / 6.6 ft splitter adapter.
Razer Overwatch BlackWidow Chroma
The Razer BlackWidow mechanical gaming keyboard was first launched in 2010 and quickly became one of the most popular and highest selling gaming keyboard worldwide, making its mark as the primary choice for esports athletes.
Four years later, the Razer Mechanical Switch was introduced, giving the Razer BlackWidow an even greater advantage with one of the world’s first mechanical switch designed from the ground up specifically for gaming. This enabled Overwatch Agents to take their skill to the next level with more speed and precision than ever before. By redefining the limits of performance, this elite mechanical gaming keyboard left the competition in the dust, even faster than before.
- Razer™ Mechanical Switches with 50g actuation force
- 80 million keystroke life span
- Razer Chroma™ backlighting with 16.8 million customizable color options
- Razer Synapse enabled
- 10 key roll-over anti-ghosting
- Fully programmable keys with on-the-fly macro recording
- Gaming mode option
- 1000Hz Ultrapolling
- Braided fiber cable
- Approximate size: 475mm/18.72” (Width) x 171mm/6.74” (Height) x 39mm/1.54” (Depth)
- Approximate weight: 1500g/3.31lbs
Razer Overwatch DeathAdder Chroma Gaming Mouse
The Razer DeathAdder Chroma is equipped with a 10,000dpi optical sensor, capable of mouse movement speeds of up to 300 inches per second* and 50g acceleration. This means you can move it at either fast or slow speeds, and it will always respond onscreen with exacting accuracy and the organic fluidity only possible with an optical sensor.
Together with the incredible amount of technical tracking data provided by Razer Synapse: Stats and Heatmaps, this allows you to tweak the Razer DeathAdder Chroma to your individual play style and improve your accuracy by leaps and bounds.
- Ergonomic right-handed design with textured rubber side grips
- 10,000 DPI optical sensor
- Razer Chroma™ lighting with 16.8 million customizable color options
- Razer Synapse enabled
- Five independently programmable Hyperesponse buttons
- 1000Hz Ultrapolling
- On-the-fly sensitivity adjustment
- Always-on mode
- Up to 300 inches per second*/50g accelerationGold-plated USB connector
- Seven-foot, lightweight, braided fiber cable
- Approximate size: 127mm/5” (Length) x 70mm/2.76” (Width) x 44mm/ 1.73” (Height)
- Approximate weight: 105g/0.23lbs
Razer Overwatch Goliathus Gaming Mouse Pad
Engineered to exceed the exacting demands of the world's top Overwatch Agents, the highly-adaptable Razer Goliathus is optimized for all mouse sensitivity settings and sensor types, rubber base for secure grip on smooth surfaces.
- Slick, taut weave for speedy mouse movements
- Pixel-precise targeting and tracking
- Optimized for all mouse sensitivities and sensors
- Highly portable cloth-based design
- Anti-fraying stitched frame
- Anti-slip rubber base
- Approximate dimensions: Thickness of all Goliathus Mats is 3mm / 0.12"
- Width x Length(Extended): 294mm x 920mm / 11.57" x 36.22"
Dark Horse announced they will publish The Art of Overwatch on October 24, 2017. You can now pre-order it here.
“When it launched in May 2016, Overwatch took the world by storm, boasting millions of players and gaining critical acclaim. Now, in this beautiful hardcover, Blizzard Entertainment reveals the creative process behind one of the most popular FPS games of all time! Filled with never-before-seen art as well as commentary provided by the games development team, this book is sure to please any Overwatch fan!”
The FUNKO POP Vinyl Overwatch Series 2 pre-orders have begun. These are slated to ship on May 2017. Follow the links to pre-order each individual figure:
Figma revealed posters of two more Nendoroid Overwatch figures and two Figma Overwatch figures at Wonfes Winter 2017 in Japan today (2/19).
The new Nendoroid Overwatch figures includes: Mei and Mercy.
The new Figma Overwatch figures include: Genji and Tracer.
That’s not to be confused with the Nendoroid Tracer. This one is a Figma Tracer Figure:
Recently, Blizzard Entertainment announced the Nendoroid Tracer figure pre-orders were open, accompanied by a press release (shown below).
TOKYO, Feb. 15, 2017 — Good Smile Company, Inc., a premier Japanese collectible figure maker, announced on February 15 that it has acquired the license to produce Nendoroid collectible figures based on the heroes of Blizzard Entertainment’s internationally acclaimed multiplayer team-based shooter “Overwatch”.
“We are very excited to be working closely with Blizzard Entertainment to create these collectible figures that both our fans and their players will enjoy!” said Good Smile Company President and CEO Takanori Aki.
Overwatch’s Tracer will be the first character to join the Nendoroid lineup and is fully articulated, allowing her to be posed in many different ways. She comes complete with a variety of optional parts to add effects for her abilities, interchangeable bent legs, and hair options that can cover up her eyes to recreate her iconic poses from the game. Also included are her trademark Pulse Pistols and open-hand parts to pose her without her guns. Her Pulse Bomb is also included to pose her activating her ultimate ability.
Overview of Overwatch
- Product Name: Nendoroid Tracer: Classic Skin Edition
- Series Name: Overwatch
- Specifications: Painted ABS & PVC non-scale figure with stand included. Approximately 100mm in height.
- MSRP: US$49.99
- Preorder Start Date: February 14, 2017 (4:00 PM Pacific)
- Preorder End Date: March 15, 2017 (TIME TBD)
- Release Month: August 2017
- Copyright: (C) 2017 Blizzard Entertainment, Inc. All rights reserved. Overwatch, the Overwatch logo, and Blizzard Entertainment are trademarks or registered trademarks of Blizzard Entertainment, Inc. in the US and/or other countries. Visit us at gear.blizzard.com
Nendoroid Tracer is now available for preorder at the GOODSMILE ONLINE SHOP(http://goodsmileshop.com/en/) and at participating retailers worldwide. Information on other upcoming Nendoroid and figma Overwatch heroes will be made available soon.
At the Toy Fair NY 2017, Funko unveiled the upcoming Funko POP Vinyl Overwatch Figures Series 2 which includes: Dva, Lucio, McCree, Mei, Reinhardt, and Symmetra.
Coming from Dark Horse Comics, ((pre-orders)) for the Overwatch: First Strike graphic novel have opened. The graphic novel by writers Micky Neilson & Chris Metzen, and penciled by Ludo Lullabi is slated to ship on April 18, 2017.
However, I recall (several months ago) a statement that a digital version would be available much earlier — on November 2016. I’ll update once details are revealed, or if that’s delayed. Stay tuned, and make sure to follow us on Twitter and Facebook (links at the bottom).
Originally, Blizzard Entertainment revealed plans for this graphic novel at the SDCC 2015.
Blizzplanet had a reporter at the SDCC 2015 to take video of the Blizzard Publishing Panel. The video and transcript may be found here.
Overwatch: First Strike
“The critically acclaimed video game comes to comics! Produced in collaboration with Blizzard Entertainment and an all-star creative team, including Blizzard veteran writer Micky Neilson (New York Times bestselling author of World of Warcraft: Pearl of Pandaria) and artist Ludo Lullabi (World of Warcraft: Ashbringer, World of Warcraft: Legion: Magni and Legion: Nightborne).
Overwatch: First Strike features fan-favorite heroes Soldier: 76, Reinhardt, Ana Amari, and more. This original graphic novel explores the early days of Overwatch as they fight to save humanity during the Omnic Crisis.” — pre-order HERE
Hardcover: 136 pages
Publisher: Dark Horse Books
Release Date: April 18, 2017
We now have an internal view of the upcoming Overwatch 2017 Calendar by Browntrout Publishers.
Posted: February 29, 2016
Browntrout Pubs Calendars opened pre-orders for an upcoming Overwatch 2017 Calendar that’s shipping on July 2016.
Overwatch, Blizzard’s highly anticipated multiplayer game, is an action-packed adventure set in theÂ not-so-distant future, after a fierce battle between humans and robots. Named for the peace-keeping task force dedicated to protecting humanity, Overwatch offers a full range of playable characters including both females and males, robots, and even a gorilla. Keep track of important dates, birthdays, anniversaries and more with this Overwatch wall calendar.
Classic square format. Updated style. Our square 18-month wall calendars include 13 stunning images and even clearer grids and text. Each of these 12″ x 12″ calendars features an opening spread with a beautiful six-month (July-December 2016) calendar to plan the last six months of the year and rev up for 2017. Filled with an abundance of holidays, each month’s grid is large enough for daily tasks and appointments.
Publisher: Browntrout Pubs (Cal); Wal edition (July 15, 2016)
Product Dimensions: 8.3 x 12.8 x 12.8 inches
The FUNKO Overwatch POP Vinyl Figures can now be pre-ordered and shipped to you by June 2016. Among the characters picked for the Series 1 are Winston, Tracer, Reaper and Widowmaker. Follow the links to secure your pre-order.
Micky Neilson’s latest newsletter shows just a peek at Ludo Lullabi’s art. Ludo will be illustrating the upcoming Overwatch: Omnic Crisis graphic novel. If you need memory refreshing, or simply have no clue — Ludo Lullabi was the penciler of the DC/Wildstorm World of Warcraft comic book, World of Warcraft: Curse of the Worgen, and World of Warcraft: Ashbringer. If you have seen the Legendary card of Gelbin Mekkatorque in Hearthstone — that’s his artwork too.
At the moment of this posting, there is no release date yet for Overwatch: Omnic Crisis other than 2016. The colored version of the image shown at SDCC 2015, was shown by Chris Metzen at BlizzCon 2015.
: Full speed ahead! Ludo is plugging away at the art! Eye-popping gorgeousness and much excitement will ensure. If you don’t know what Overwatch is yet, for shame! Go here
and be enlightened.
If that Tracer illustration is just a tease for what we might expect, I certainly want to pre-order already. What about you?
Micky Neilson announced he is writing a graphic novel titled OVERWATCH: THE OMNIC CRISIS. Artwork will be penciled by Ludo Lullabi (WORLD OF WARCRAFT: The ASHBRINGER). We have more details in our SDCC 2015 Overwatch coverage.
: First off, I can’t even tell you all how excited I am to be writing OVERWATCH: THE OMNIC CRISIS!
My fellow story comrades here at Blizzard started me off with an already amazing outline, and the project has only gotten better from there! For us authors, some books/stories almost seem to write themselves; others need to be dragged out from the inner recesses of our brains kicking and screaming. I’m happy to say the Overwatch GN falls into the former category. Overwatch is the most fun I’ve had writing a comic in a long time, and I can’t wait for you all to experience it!
So excited to work with Ludo Lullabi again. Ludo and I first worked together on World of Warcraft: Ashbringer and Ludo’s art has only gotten better.
Overwatch: Omnic Crisis will detail the origins of the international team called Overwatch. It will feature Jack Morrison, just featured in a short animated piece, as well as Reinhardt, Torbjorn and more!
If you don’t know what Overwatch is yet, for shame! Go here and be enlightened.
Don’t forget to check out our SDCC 2015 Blizzard-Legendary Coverage page.
***Fans who would love to watch Blizzard-related panels and appreciate our efforts can support Blizzplanet’s patreon in a monthly-basis, or on a one-time basis. Our staff are volunteer fans like you. Your donatives will help us travel to all the Blizzard events we attend year-round.
A day before BlizzCon, Blizzard Entertainment trademarked the Overwatch logo.
During the Overwatch panel Q&A, Chris Metzen responded a fan there are plans to give fans some of the Overwatch backstory in some ways.
The logo trademark includes printed matter such as comic books, graphic novels, novels, and other media such as headgear, clothing and footwear.
Looks like we might be hearing soon of new Overwatch merchandise. So far the first one was on sale at BlizzCon online store: the Tracer statue (slated to ship on February 2015).