Overwatch Licensed to Hasbro, NERF and Lego

Activision Blizzard sent out a press release to annouonce its presence at the Licensing Expo 2018, and to reveal its new partners. Blizzard Entertainment has licensed Overwatch to Hasbro, NERF Blasters, Lego Group, and UNIQLO (apparel).

In addition, something new is that Scholastic not only does the World of Warcraft: The Traveler series, but they have landed the Overwatch license as well. That one in particular will be on fans’ radar.

AS VEGAS–(BUSINESS WIRE)–May 22, 2018– Set for ongoing growth with a slate of world-class entertainment properties, Activision Blizzard Consumer Products Group (ABCPG) arrives at Licensing Expo 2018 with an all-star roster of licensing and retail partners. Through gameplay, film and television content, esports events and consumer products, Activision and Blizzard Entertainment are creating depth, breadth and longevity of engagement around their franchises and across platforms. A year into the group’s formation, ABCPG is successfully delivering against the company’s franchises, including Blizzard’s Overwatch® and Activision’s Call of Duty®, among others.

The merchandising program for Overwatch is significantly expanding. Hasbro has been awarded the master toy license for the franchise with plans for a wide range of play experiences including a NERF product line, games and more. Additionally, LEGO® Group has plans for multiple Overwatch building sets across various price points. Further, Overwatch is just one of many Blizzard Entertainment properties featured in the recently announced exclusive apparel line from UNIQLO as part of its Spring/Summer 2018 collection that launched globally on May 18.

Esports has emerged as a significant opportunity that engages millions of players and spectators worldwide. Activision Blizzard is at the forefront of competitive gaming with the Call of Duty World League, MLG Network and the Overwatch League™, the first major global professional esports league with city-based teams. A robust apparel line is at the center of the merchandising program, designed to appeal to a massive global audience of gamers. ABCPG is currently seeking best-in-class partners across all product categories to explore burgeoning licensing and merchandising prospects targeting a new era of fans.

“Since debuting at last year’s Licensing Expo, we’ve begun to successfully realize our vision of offering more value and more opportunities for our global licensing and retail partners by leveraging the blockbuster franchises that Activision and Blizzard have created and expanded over many years of dedicated development,” said Tim Kilpin, CEO and president, Activision Blizzard Consumer Products Group. “For our hundreds of millions of players around the world, we’re working hard to build lasting global franchises that they can connect with across game platforms and through esports and vibrant transmedia story content. We are well positioned to continue playing a leading role in shaping the future of entertainment.”

Located in Booth #U202, additional highlights of Activision Blizzard’s slate coming to Licensing Expo 2018 include:

OVERWATCH

With a player base of 40 million¹, Overwatch’s wide appeal continues to drive a robust merchandising program supported by new and returning partners including: Hasbro (Master Toy); NERF (Blasters); LEGOGroup (Construction); UNIQLO (Apparel); Bioworld International (Bags, Accessories); Spirit Halloween (Costumes); Disguise (Costumes); Brown Trout (Calendars); Insight Editions (Stationery, Cookbook); Trends (Posters, Sticker Packs); Just Toys (Sticker Books); Good Smile Company (Figures); Razer (PC Peripherals); J!nx (Apparel, Accessories); Dark Horse (Artbook); Funko (Apparel, Bags, Home Accessories, Figures); and Scholastic (Books).

WORLD OF WARCRAFT

More than 100 million passionate players have enjoyed the ever-evolving online adventure of Blizzard’s seminal massively multiplayer online role-playing game World of Warcraft¹. Partners include: Brown Trout (Calendars); Del Rey (Novels); Panini International (Novels); AST (Novels); Jeu Media (Publishing); Ju Ju Be (Bags and Accessories); J!nx (Apparel, Accessories); Insight Editions (Cookbook); Funko (Figures); and Dark Horse (Publishing).

HEARTHSTONE

Blizzard recently launched the 12th content release for Hearthstone, its internationally acclaimed free-to-play digital card game that continues to engage and delight a massive global audience across PC and mobile platforms. Licensees include: Insight Editions (Pop-up Book); Displate (Fine Art); Panini International (Art Book); and Huginn & Muninn (Art Book).

Tomas Hernandez is owner of Blizzplanet.com since 2003. I post news about World of Warcraft, StarCraft II, Diablo III, Hearthstone, Overwatch, Heroes of the Storm, Blizzard Careers, and the Warcraft film.

Blizzplanet is a leading fansite covering news about upcoming Blizzard Entertainment licensed products. I also post previews and reviews. I have interviewed book writers and Blizzard game developers.

I was previously an employee of the OGaming Network (2003), and IncGamers (2008-2010). I was a guest newsposter for GosuGamers (World of Warcraft) a few years ago and for Diablofans.com (formerly Diablo3.com)

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